Keywords plan for Seo of website
Keywords are the foundation of Search Engine Marketing. People are looking for information, products and services online everyday. Search engines are the first place they choose to find the information they are interested in.
The concept is simple – thanks to keywords, people are able to find the content they are looking for in search engines. Owing to accurate results and in many situations relevant results, search engines like Google, or Bing are very popular. That’s also the reason why they are commonly used by businesse and marketers all over the world (this also means you).
The point of every promotional activity in search engines is to connect searches with your website. Your business’ presence in search engines is bounded with the keywords. Knowing which specific keywords people use to find your product or information about your services gives you a significant advantage – you can make it easier for them to find you.
Being easier to find for keywords specific to your business is becoming more visible in search engines. This translates into achieving higher website’s positions for keywords, having a larger share in overall clicks from the search engines results page, and bringing in more traffic and users that are interested in your offer.
Hopefully they could turn into your new satisfied customers.
Build a list of keywords that in your opinion are connected with your business
Write down keywords and phrases, that you think are suitable to use to promote your website online. Who can know your business better than you, right? Not exactly. It’s necessary to point out that say at this point, it’s not a good idea to use keywords, that YOU think are best for your business. It’s not about you. It’s about what keywords are most commonly used by the people who find businesses like yours.
Although you shouldn’t use your keywords in the first place, this kind of research could give you an idea of what you should be looking for.
Use tools from your PPC campaigns
Researching keywords is not only important for SEO purposes, but is also essential for your paid SEM activities. You can check our article on when to choose PPC and SEO, when promoting your business online. If you’re already managing a sponsored links campaign, there’s no contraindications to use your best performing keywords in SEO.
If you’re totally new with these issues, let’s go further with our research.
Google Keyword Research provided by AdWords advertising platform is a good place to start. Of course there are other tools on the market like Bing Ads Intelligence, but let’s stick with Google, since it’s the global number one and is quite comprehensive and a complementary tool.
You don’t have to pay money or start a campaign immediately to use it. It will provide information about keywords and phrases that people use as search queries to find your product.
You will also gain the knowledge of which phrases are irrelevant to your offer.
Use your own historical data
The other tool you could use is of course your analytics software. I assume that Google Analytics would be your first choice in that area. You can use it to track many types of traffic from search engines – paid, referral, social and organic. While analyzing your incoming organic traffic, if the amount of it is quite visible, you can see what keywords visitors were using in order to come to your site so far.
Analyze search trends
Another variable you should bare in mind are search trends. You can get some inspiration from the keywords, if the ones you’ve chosen fit in local or global search trends, (depending on your business). If not, it would be a good idea to do additional research and add some new keywords and their variations to your list.
Analyze your competition
You can also check how much competition your chosen keywords have.
Type some of of the keywords of your choice and look what results will be shown to you. Check if your competitors offer is available and look if the sponsored links of similar offers will appear. If so, then that’s the signal that this is the keyword you want to position your website in search engines. It has a big value and it could be difficult to achieve a better keyword rank than your competitors.
