Best Digital Marketing Trends 2020??

Digital Marketing Trends 2020

15 top digital marketing trends for 2020

The digital marketing landscape is constantly changing. below we outline the 15 best digital marketing trends 2020.

If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition

1. Shoppable posts (social commerce) : Social commerce refers to buying products directly through social media posts or ads—you don’t need to leave the site or app. 

2. Direct messaging : Customer service and assisting in sales, direct messaging is becoming one of the hottest digital marketing trends of 2020. Through messaging apps like WhatsApp, Viber and Facebook Messenger, or through private messages on social media like Twitter or Instagram, brands are building stronger connections with their customers.

3. Micro-influencers : Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots.

4. Polished & interactive emails : Email still remains just as viable as ever—the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating.

5. Sentiment analysis : Most of human communication is trying to figure out what the heck each other is thinking.

6. Alternative and niche social media channels: Despite optimism over Facebook’s most recent earnings, the continual declines of both user growth and public opinion have shaken confidence in the platform’s dominance.

7. Programmatic advertising: ust like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

8. Optimizing for featured snippets : One of the reasons digital marketing trends change so rapidly is because the platforms they depend on change rapidly. 

9. Vlogging: With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct. 

10. Talking to Gen Z on their own terms : Last but not least, marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse.

11. Chatbots : Chatbots will continue to be an important part of digital marketing in 2020. This AI based technology uses instant messaging to chat in real-time users, day or night, with your customers or site visitors.

12. Conversational Marketing : With all that talk about chat bots, the reality of modern marketing becomes clear, it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, now every user wants want an “immediate” response. Conversational Marketing is going to be very important in 2020.

13. Video Marketing : Video marketing is one of, if not the, most important marketing trend today and likely for the next 5-10 years. 

14. Visual Search : Visual search can take the user experience to a totally new level: People can upload an image to conduct a search and get more specific results.

A) Pinterest Lens

B) Google Lens

C) CamFind

15. Voice Search & Smart Speakers : The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020

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